Increasing youth turnout in the general election.
Research shows a need for more engagement in voters aged 18-24. One reason for this was a need to understand the complex language used in politics.
My solution was a partnership with the leading language app - Duolingo, whose largest user group is 18-24-year-olds.
A special edition of the political language option would be available in the six weeks before the general election.
Below is my design film solution which explains in depth how the app would work and its user journey.
